Procter & Gamble | MEN’S HEALTH CAMPAIGN
A gallerist, a stunt man and a kick-boxer walk into a photoshoot…
I’ve had many award-winning collaborations with Jeff Griffith. (The former creative director at Men’s Health.) So when he was producing a campaign based on a series of environmental portraits for Procter & Gamble, he asked me to create three different characters: The Gallerist, The Stunt Man and The Kick-Boxing Champion.
All our characters were real people and these were their real jobs. But the environments we used and the stories we told were entirely up to us. For the two-day shoot, we made the gallerist into a piece of art. We made the boxer “fly”. And we suspended the stunt man high over Manhattan. We also had to shoot our handsome athlete in the bathroom so the product photography could be dropped in. His portrait became the cover of the section.
